As a result of the marketing activities, we have increased sales by 23% on the first year.

Oldfields marketing plan was all about the attack last year. The restaurant industry has been fighting with price cuts, but we had to ensure that the message of quality, real British food was not drowned out by the cuts.  It was important that Oldfields was not positioned as a cheap brand but one of real value.

They have a strong identity for Real British Food and their Real Food Club promotes Real British values.

We commissioned a new website where customers can join the real food club to take advantage of the monthly offers. Customers can also follow the restaurant on Twitter where they have access to some short lived but highly valuable offers as well as hearing about what the restaurant is up to in terms of it's British and locally supplied food.

We've looked into the Corporate market and formed relationships with other businesses to send more customers into the restaurant. Corporate days also give businesses the opportunity to experience something different like a cookery demonstration or a butchery master class.  Outside catering and picnics are also becoming very popular in the business environment.

 

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